Which Implicit Marketing tools does AmsterBrand offer?
We offer seven tools, each answering a different branding question.
Tools meant to quantify brand-level associations:
- Brand Analysis (measures current association of a brand and its competitors)
- Brand Tracking (measures brand associations over time)
- Campaign Analysis (measuring effect of a campaign on brand identity)
Tools meant to identify the most effective commercial, product design or packaging:
- Message Identifier (predicts which message alternatives adds most value)
- Product/Packaging Identifier (predicts which product or packaging design adds most value)
Tools meant to give directions when positioning new brands and products: