How do Implicit Associations Make us Buy Without Knowing Why?

Whether it’s which country to go on holiday, which potential partner to date or which brand of soft drink to buy – these choices are mostly made up unconsciously. Interestingly, rationalization kicks in immediately after this autopilot choice has been made. This causes us to grossly overestimate the number of rational decisions. Truth is, very few decisions are rational.

Packaging Psychology

Walking through the supermarket aisles, consumers require a mere split-second to form a judgment about a product.