“How does our brand identity change over time?”
Powerful brand identities result from years of carefully sculpting and carving, during which even the most intricate details are shaped in a consistent manner. Once built, a brand identity is relatively resistant to change. Nonetheless, even the most profound identity can spiral downward. Sometimes gradually. Sometimes like a rollercoaster.
Brand Tracking charts your most valuable brand associations once every quarter of a year, or at another set interval. This enriches your brand with a steady flow of the latest insights into how its identity truly develops in the marketplace.