“How does my brand rank on association X (compared to competitors)?”
How does a brand win the battle for the brain?
Apple is regarded creative and innovative. Budweiser is the all-American beer. Dove is gentle and empathic. But how robust are these identities compared to their close competitors, respectively Samsung, Miller and Nivea?
The Brand Analysis offers a profound scientific answer to the question every brand manager ponders about: “how do consumers really perceive our brand?”