Traditional marketing metrics such as surveys and focus groups capture only a fraction of what consumers truly think and feel about your brand.
People rarely choose brands by conscious thinking. Instead, their choices are governed by unconscious associations. We believe sound marketing research should tap into the deep unconscious.
Implicit Brand Associations
Our goal is plain and simple: quantifying brand identity.
Amsterbrand offers state-of-the-art Reaction Time methods to measure implicit brand associations. We built upon a wealth of scientifically validated research on implicit cognition and associative learning.
Implicit brand associations map how your brand identity and advertising endeavors are represented in the customer’s mind. By exploring implicit associations, we erase the guesswork from branding.
Tom van Bommel Science Director
The most exciting thing in marketing research, is uncovering what consumers can't say.